Market Insights

Reaching your audience at moments that matter.

MIDAS Autumn 16 Headlines

Connected Audio weekly reach is now 21.9m. This is an increase of 145k from Summer 16.

People are spending 231.6m hours listening to connected audio a week. This works out at an average of 11 hours per week .

4.7m 55+ listen to Connected Audio each week – up 19% from Summer 16
The popularity of smartphones as an audio platform continues to rise – 19m now listen via a smartphone each week.

On demand music streaming continues to grow. Total weekly reach is now 9.4m, up by over half a million from Summer 16 (+7%).

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