CASE STUDY – AUDI
DATA TARGETING IN AUDIO
Audi wanted to drive visits to their Used Car Site, but they also wanted to understand listeners’ behaviour after hearing DAX ads.
Used and new car intenders, and Audi intenders, in partnership with Haymarket
Using our Listener Insight ID technology, we were able to measure campaign performance, such as the proportion of DAX listeners that were then going through to the Audi site.
as many visits to the Audi site from those targeted using Haymarket data than those reached via run of network