E.ON wanted to drive brand reappraisal and reinforce its positioning as one of the UK’s leading power and gas companies.
DAX worked with Amplifi, the media investment arm of Dentsu Aegis Network, to geo-fence the areas around E.ON’s outdoor poster sites. When a consumer listening to digital audio entered the geo-fenced zone, they were targeted with an E.ON ad.
E.ON site visitors exposed to the digital audio ads were four times as likely to sign up for smart meters versus non exposed, average site traffic. Adding digital audio to the OOH campaign also increased consideration and rates of those that were more likely to recommend E.ON.