TARGETING

Reaching your audience at moments that matter.

HOW IT WORKS

OUR DMP, KRUX

A DMP is a tool to house all our audience data sources under one roof, so we can use this data to build audience segments, and then target these audience segments with relevant advertising.

WHAT DATA IS IN IT

Demographic details, Website browsing behaviour, Online purchasing behaviour, Psychograhic profiling, Income/Social grade, Brand preferences.

DATA PARTNERSHIPS

DAX works with a number of leading data vendors to enhance our offering and understand our audience better. We hand select premium data partners across different genres.

A Selection of our Audiences

Demographics

MALE 18-24
FEMALE 25-34
AB 35-44
ABC1 45-54
C2DE 55-64
65+

Personal Finances

SWITCHER/DEAL SEEKER
COUPON HUNTER
HH BUDGET CONTROLLER
LOAN SEEKER
PROPERTY SEEKER
MORTGAGE SEEKER
LANDLORDS
RECENT HOUSE MOVER

Lifestage

HHWC
STUDENTS
MARRIED
SINGLE
CAREER CLIMBERS
MUMS
HOME OWNERS

Website Overlaps

CAPITAL VISITOR
CAPITAL XTRA VISITOR
CLASSIC VISITOR
GOLD VISITOR
HEART VISITOR
LBC VISITOR
SMOOTH VISITOR
RADIO X VISITOR
65+

Demographics

MALE 18-24
FEMALE 25-34
AB 35-44
ABC1 45-54
C2DE 55-64
65+

Personal Finances

SWITCHER/DEAL SEEKER
COUPON HUNTER
HH BUDGET CONTROLLER
LOAN SEEKER
PROPERTY SEEKER
MORTGAGE SEEKER
LANDLORDS
RECENT HOUSE MOVER

Lifestage

HHWC
STUDENTS
MARRIED
SINGLE
CAREER CLIMBERS
MUMS
HOME OWNERS

Website Overlaps

CAPITAL VISITOR
CAPITAL XTRA VISITOR
CLASSIC VISITOR
GOLD VISITOR
HEART VISITOR
LBC VISITOR
SMOOTH VISITOR
RADIO X VISITOR
65+

IF YOU CAN’T FIND YOUR AUDIENCE,
WE’LL BUILD IT FOR YOU

You can plan your campaign targeting in four ways

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