Reaching your audience at moments that matter.
HOW IT WORKS
OUR DMP, KRUX
A DMP is a tool to house all our audience data sources under one roof, so we can use this data to build audience segments, and then target these audience segments with relevant advertising.
WHAT DATA IS IN IT
Demographic details, Website browsing behaviour, Online purchasing behaviour, Psychograhic profiling, Income/Social grade, Brand preferences.
DAX works with a number of leading data vendors to enhance our offering and understand our audience better. We hand select premium data partners across different genres.
A Selection of our Audiences
IF YOU CAN’T FIND YOUR AUDIENCE,
WE’LL BUILD IT FOR YOU