TARGETING

DAX is a data-driven platform.

DAX is a full-service platform, giving advertisers everything they need to run effective campaigns in one, simple buy.

By using DAX’s premium first and second party data, advertisers can identify behavioural and demographic audience segments that are relevant to them. Put simply, this means advertisers can target the right people at the right time.

We’re also fully integrated with the following

This means that advertisers can benefit from the transparency of quality first party data from our partners with the scale of third party data. Or put more simply “quality data driven audiences, at scale”

LOCATION TARGETING

92% of digital audio is consumed while people are participating in another activity*, often their phone is out sight, in their bag or pocket. This can mean that advertisers struggle to reach audiences via other mobile formats. Digital audio is a great way to connect with people while they’re engaged in activities like shopping, commuting and exercising.

DAX can also target audio campaigns to be served in proximity to certain types of locations e.g. store locations or even poster sites to within 1km accuracy as well as targeting more broadly to specific cities and towns.

*IPA Touchpoints

 

PODCAST TARGETING

The Podcast audience has doubled in recent years and we expect this to reach 10M by 2020.*

 Podcasts can be bought by 15 different verticals

ARTS & HOBBIES · AUTOMOTIVE COMEDY · FASHION & BEAUTY · FOOD · GAMES & HOBBIES · GOVERNMENT & ORGANISATIONS · KIDS & FAMILY TV & FILM · HEALTH & LIFESTYLE · MUSIC & ENTS · NEWS & POLITICS · EDUCATION & SCIENCE · BUSINESS · SPORT

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