Reaching your audience at moments that matter.
IF YOU CAN’T FIND YOUR AUDIENCE, WE’LL FIND IT FOR YOU
Tell us & we’ll build it
Identify audience overlaps from your brand, global audiences and we’ll build the segment so you can target them
Identify segments with similar traits to expand your reach
You can plan your audience targeting in four ways:
AGE GENDER POSTCODE
OVER 150+ BEHAVIOURAL SEGMENTS
TIME OF DAY DAY OF WEEK LOCATION
MOBILE, DESKTOP AND TABLET
A Selection of our Audiences
HOW IT WORKS
A DMP is a tool to house all our audience data sources under one roof, so we can use this data to build audience segments, and then target these audience segments with relevant advertising.
Demographic details, Website browsing behaviour, Online purchasing behaviour, Psychograhic profiling, Income/Social grade, Brand preferences.
DAX works with a number of leading data vendors to enhance our offering and understand our audience better. We hand select premium data partners across different genres.