TARGETING

Reaching your audience at moments that matter.

IF YOU CAN’T FIND YOUR AUDIENCE, WE’LL FIND IT FOR YOU

BESPOKE

Tell us  & we’ll  build it

RETARGETING

Identify audience overlaps from  your brand, global audiences and we’ll build the segment so you can target them

LOOKALIKES

Identify segments with similar traits to expand your reach

You can plan your audience targeting in four ways:

  • RIGHT PERSON

    AGE GENDER POSTCODE

  • RIGHT BEHAVIOUR

    OVER 150+ BEHAVIOURAL SEGMENTS

  • RIGHT TIME & PLACE

    TIME OF DAY DAY OF WEEK LOCATION

  • Device

    MOBILE, DESKTOP AND TABLET

A Selection of our Audiences

Demographics

MALE                 18-24

FEMALE            25-34

AB                       35-44

ABC1                  45-54

C2DE                  55-64

                             65+

Personal Finances

SWITCHER/DEAL SEEKER

COUPON HUNTER

HH BUDGET CONTROLLER

LOAN SEEKER

PROPERTY SEEKER

MORTGAGE SEEKER

LANDLORDS

RECENT HOUSE MOVER

LIFESTAGE

HHWC

STUDENTS

MARRIED

SINGLE

CAREER CLIMBERS

MUMS

HOME OWNERS

WEBSITE OVERLAPS

CAPITAL VISITOR

CAPITAL XTRA VISITOR

CLASSIC VISITOR

GOLD VISITOR

HEART VISITOR

LBC VISITOR

SMOOTH VISITOR

RADIO X VISITOR

                             65+

ENTERTAINMENT

MUSIC LOVERS

MOVIE LOVERS

HOME ENTERTAINMENT FANS

CULTURE VULTURES

LIVE EVENTS/TICKETS SEEKERS

GAMING ENTHUSIAST

CELEBRITY FOLLOWERS

Travel

TRAVEL ENTHUSIASTS

TRAVEL INTENDERS

DOMESTIC HOLIDAY SEEKERS

WINTER SPORT LOVERS

BUDGET HOLIDAY SEEKERS

BUSINESS TRAVELLERS

CRUISERS

SUN SEEKERS

CITY BREAKERS

5* TRAVELLERS

LIFESTYLE

FASHIONISTA

HEALTH/FITNESS ENTHUSIAST

FAST FOOD LOVER

ORGANIC/ETHICAL SHOPPER

HEALTHY EATERS

BUDGET SHOPPER

CONVENIENCE SHOPPER

GARDENING ENTHUSIASTS

DIY ENTHUSIASTS

AUTOS

NEW CAR SEEKERS

FAMILY CAR SEEKERS

LUXURY CAR SEEKERS

HYBRID CAR SEEKERS

COMMUTERS

TECH

EARLY ADOPTERS

ELECTRONICS INTENDER

PERSONAL TECH ENTHUSIAST

HOW IT WORKS

OUR DATA MANAGEMENT PLATFORM, KRUX

A DMP is a tool to house all our audience data sources under one roof, so we can use this data to build audience segments, and then target these audience segments with relevant advertising.

Whats Data is in it

Demographic details, Website browsing behaviour, Online purchasing behaviour, Psychograhic profiling, Income/Social grade, Brand preferences.

DATA PARTNERSHIPS

DAX works with a number of leading data vendors to enhance our offering and understand our audience better. We hand select premium data partners across different genres.

Start typing and press Enter to search