DAX AD FORMATS

From established to groundbreaking, DAX ad formats get your brand in the ears and minds of your audience

DAX creative ad formats let you share personalised, dynamic, immersive and contextually relevant ad experiences with engaged listeners.

STANDARD AD SPOTS

Insert 20- to 60-second ads into digital audio content, including streaming radio, on-demand services, smart speakers and podcasts.

SHORT FORMAT ADS

Bite-sized 10-second ads following news bulletins on screenless devices.

DYNAMIC AUDIO ADS

Create any number variations of your ad messaging, then dynamically serve the most relevant version to the user based on their contextual or behavioural attributes.

3D AUDIO ADS

Create immersive spatial audio experiences using binaural technology.

Deliver a surround-sound experience to headphone listeners.

LOCATION SYNC ADS

Add contextual relevance by delivering ads within a 1km radius of a retail location, attraction or restaurant.

Use DAX measurement capabilities to track the incremental footfall your ad produced.

LOCATION SYNC WITH O.O.H ADVERTISING

Deliver ads within a 1km radius of a poster, digital screen or billboard to layer messaging and increase brand consideration.

Use DAX footfall tracking to measure the effect on listener behaviour.

PODCASTS

Extend your existing DAX activity and access hard-to-reach audiences, by adding campaigns targeted within the DAX network of podcasts

DAX PODCAST ADS

Run standalone spot bookings across the DAX podcast portfolio.

Target your ads across 15 subject verticals, such as news & business, sport, health & wellbeing, comedy, drama and more.

DAX SPONSORSHIP ADS

DAX will identify the best podcasts to suit your audience and brand message.

Bespoke ads will be voiced by podcast hosts.

Some of the best brands in the world are using DAX ad formats to reach their goals