Global, the Media & Entertainment group, has acquired the digital audio sales division of Canadian based Audio Streaming Solutions Provider leanStream.
This move brings DAX, the world’s most sophisticated digital audio advertising platform, to Canada and gives Global an ad sales and ad tech footprint in the country.
With the launch of DAX Canada, the platform’s global reach grows to 165 million people streaming digital audio through premium publisher brands. DAX’s presence in the market means that Canadian advertisers can now use DAX’s extensive audience targeting and unique audio attribution tool ‘Listener Insight ID’ across the existing leanStream publisher portfolio.
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