Audi worked with DAX to drive new customers to its “approved used” website. DAX created a digital audio ad campaign for the leading car brand powered by premium auto intent data from Haymarket. Using DAX’s Listener Insight ID tool, Audi reported that during the campaign period, its website visits increased 6.3 times, accounting for 13% of all traffic to its site from those who had been exposed to the campaign on DAX.

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