New devices. More content. A growing audience. Digital audio is booming – and it’s only getting bigger.
Source: MIDAS 2019, Gartner 2018, The Infinite Dial (Edison Research, Triton Digital, 2019)
Advertisers can trust digital audio
High Completion – Users rarely stop listening to avoid an ad, resulting in 90% listen-through rates
DAX includes only regulated broadcasters, licensed music-streaming services and strictly curated podcasts, which means highest quality content is assured.
Unlike other digital environments such as display advertising, an ad on DAX receives 100% share of voice whenever it’s played.